Unvalued

Unvalued

Notes on finding inspiration in what gets overlooked

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What isn’t counted

A fin whale’s call is a twenty-hertz pulse, below human hearing, and it carries across an ocean basin. A watershed decides whether a refinery’s effluent reaches a town or a marsh. A family decides, over dinner, what its money is for. None of these shows up on a balance sheet.

For most of the capital in the world, these acts are invisible and unvalued.

Unvalued is built around this gap. I build the data and systems that let money reach where it currently can’t: where an impact actually lands, who holds authority over it, and the decisions that were never written down. Usually that means building a model, a dataset or a tool. Sometimes it means an essay exploring the history and lineage of ideas in order to better understand how to solve them.

There’s a disconnect in how we assess the health of our world. Accountability sits within an organization: a legal entity with an address and a board. Impact happens in a place: a basin, a reef, a community. These two almost never share a boundary. A company owns subsidiaries that own assets that sit on land that drains into water other people drink. Every link in that chain is a dataset someone has, but nobody has connected them.

The opportunity to bring these disconnected data sets together is my offering for a better world. More collaborative, more connected, and more generative.

Fig. 1 The way in, a lay of the land. My drawing reimagined by geometry. 2026.
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The work

The thread through all of my work is one question: how do we redesign our systems so that financial value lines up with what we actually value, as people, as communities, and as part of the natural world? Here are a few of the projects I’ve taken on.

An open model for measuring regeneration

The question. How can we create a unified assessment of regeneration that we can apply to projects, organizations, and nations?

What I built. An open-source model that gives the field a shared definition of regeneration and a shared way to assess it. The work aggregates 250+ frameworks that have been created in an attempt to solve this problem, mapping them to 3000+ indicators that have been created to measure impact on regeneration.

What it unlocked. One unified model that can be used to assess impact on regeneration across philanthropy and investing.

Fig. 2 The regenerative assessment model as a tree. Hover a branch to read it.

An agent that listens

The question. What does someone need to work through, emotionally, before they can make long-term decisions about their legacy in philanthropy?

What I built. A conversational agent, the telemetry that tells us what’s working, a harness that simulates how people behave in it, and the data layer of non-profit filings underneath.

What it unlocked. A conversation that can tell the difference between what you said and what you meant, a monitor that admits when it can’t, and the beginnings of a long-term giving practice that turns someone’s philanthropy into a legacy.

A profile that assembles itself

The question. Could the first ten minutes with an agent give you something true about yourself, instead of a form to fill in?

What I built. The piece I’m proudest of: system, data, agent, visual design and icons, all in one experience. You name the people you admire and say why. What comes back is your profile as the agent heard it, and every change is kept as a version you can return to. The brief was playful, exploratory, uplifting. The world big and beautiful; aspiration within reach.

What it unlocked. A first ten minutes that gives something back.

A fund that belongs to a bioregion

The question. How would we design a fund that belongs to a place and is led by the people who live there?

What I did. I redesigned what a regenerative, place-based asset allocation could look like. I started with a region’s key indicator species, using the jaguar as the example, and worked out what drives harm and health for jaguar populations. Then I traced those drivers back to the companies behind them, and built a portfolio construction method that weights holdings by how much they reduce harm to habitat, and recentres the portfolio on protection and on the local communities who live alongside the jaguars.

What it unlocked. A new way to construct a portfolio, built on regeneration and place.

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How I work

I think by building and creating. To me, the process of exploring a complex idea begins with trying to understand it from a number of different lenses. Here’s a few principles that are important to me.

Many have thought about the same concept. Conservation biology, governance theory, linguistics and organisational design all turn up in the same model, because most problems worth solving are actually caused by narrowing complexity into contained disciplines. Holding space for this complexity allows you to see more dimensions of a problem and see different possibilities for solving it.

Messy and expansive, then structured and formal. Exploring is allowed to be messy but deciding isn’t. When my old team wrote up how I work, the first rule was that no and yes aren’t opposites. They’re siblings, drawn together by context. A no is the start of a conversation: are we talking about the map or the territory, the forest or one tree? If the boulder won’t move, can it be melted?

Build with, not for. If you want to build a pier, ask the woodcutter, the angler, the lifeguard, the diver, the sunbather and the crab on the shore. Then spend a day as the lifeguard. A good critique is an expectation you hadn’t thought of. The best designers and builders can inhabit many dimensions of the problem before designing a solution.

Fig. 3 A day, drawn from a point. Each stroke is an hour; its length is how much of it was mine, and the mark at the edge is what it was for.
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Things I like

A non-comprehensive list of things I like. Whales! A humpback song is built like a language: units into phrases, phrases into themes, themes into a song that every male in a population sings the same way. Then one of them changes it, and within a few seasons the new song has crossed the Pacific, carried by nothing but listening. It’s the most beautiful example of sharing method I’ve come across.

New York, in its many dimensions. The city gives me energy from its people its creativity and its passion. Upstate gives me cool water, bare feet, and slower way of living. It’s the best representation of extremes showing us what’s possible and how important it is to find balance.

Cookies. Photography, mostly of light on water. Linguistics, especially where one language has a word that holds a concept we can’t communicate in another. Tennis, so much tennis. Lists! Artists who explored a question ahead of their time. And probably a whole new set of things tomorrow…

Fig. 4 Four forms I keep coming back to: protection, growth, playfulness, magic. Drawn by hand, then by geometry.

About me

I’m Rebecca Hu. I mostly build technology products, make art, and write about things I care about. I started this multi-disciplinary practice studying engineering and studio art at Dartmouth College, mostly mechanical engineering and sculpture, and I’ve been building things ever since. For nine years I worked at an asset manager focused on sustainable investing, where I built its impact reporting system and its sustainability data models, then led its sustainability and product teams as it grew to $6.5 billion managed for impact-focused families, foundations and endowments. That’s where I fell in love with the complexity of hard problems and the promise of redesigning our economic systems.

Lately I’ve been building the models, datasets and tools that let money find what it has been overlooking. I’ve spent a lot of time exploring how agents can help people decide what their money is for. I live in New York where I’m mostly exploring art and food on a Citibike.

Unvalued is my building practice. The work is project-based, and it usually starts with a question that challenges the way things are done. If you have one, I’d love to hear it: hello@unvalued.earth.

Fig. 5 Open questions I haven’t found the form for. Ours to explore together. Tap to reveal.